One of Rimmels marketing campaigns was “Get The London Look” where a British model was featured in a series of adverts for Rimmel. They use red and white and sometimes blue as they are the colors of the English and British flag. There is also a well know British model from London to emphasize that this is centered around London. The company have used these words as it is powerful yet subtle and would draw people into getting the “London” look as London is the center of the fashion industry in the UK, it’s known as the “cool” place to be. People aspire to be part of this uprise.
In each of the images the models have bright powerful red lips amplify power and importance. And to tie in with things that represent London such as , telephone boxes , buses and of course the Union Jack.
Online this has the adverts on YouTube , posters on google and the rimmel website and if typed into Twitter a hashtag would come up.
They also have an app that ties in with the brand.
Rimmel is a British company with their headquarters in London hence why they focus on London and incorporate so many British themes into their campaigns. Even in the logo there is a crown over the R of Rimmel which I think signifies the importance and quality of the brand. And also the crown ties in with our royal family.
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