Technological convergence is where we see technologies
coming together and becoming more convenient for the customer , for example
phones now being made with built in cameras and mp3 players.
Henry Jenkins has a Convergence Theory , he looks at Participatory Culture where we
the users of the internet actually add information knows as user generated
content , Web 2.0 in contrast to Web 1.0 has a lot more collective intelligence
where we participate in the growing of information on the internet.
A brand is a type of product manufactured by a particular
company under a particular name.
Brands could be movies , music artists , theme parks and
could include a persona , or merchandise for that brand to build that brand ,
for example , although a family , the Kardashians are a worldwide brand as they
have a tv show , personas , makeup lines and clothing lines.
Branding is very important as it can create more profit for the brand , how your brand is portrayed will decide the customers you attract and how many. A bad image would not be good at all for a brand as people would no longer be interested for example Ryanair is known to be unreliable therefore people are less likely to chose to fly with Ryanair for fear of the flight being cancelled.
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