Sunday, 1 October 2017

The Media Theoretical Framework

What is the media theoretical framework?

The media theoretical framework consists of 5 components which are:

Media language - this is the way the director communicates and expresses something to the audience without using words , just his media form.

Media representations - this is how the media stereotypes and portrays age , gender , class , ethnicity , religion , sexuality and ability / disability.

Media industries - this is how the media industries process of production and circulation (e.g advertisement) affects media and its platforms.

Media audiences - this looks at everything to do with the audience , for example , the target audience , how would the audience respond and interpret the media.

Media contexts - this looks at the information surrounding the media and would help you gain more understanding of the piece , for example , what was going on in the country at the set time , the context is the backstory of the piece.

No comments:

Post a Comment

Rimmel “Get The London Look”

One of Rimmels marketing campaigns was “Get The London Look” where a British model was featured in a series of adverts for Rimmel. They u...