What is the media theoretical framework?
The media theoretical framework consists of 5 components which are:
Media language - this is the way the director communicates and expresses something to the audience without using words , just his media form.
Media representations - this is how the media stereotypes and portrays age , gender , class , ethnicity , religion , sexuality and ability / disability.
Media industries - this is how the media industries process of production and circulation (e.g advertisement) affects media and its platforms.
Media audiences - this looks at everything to do with the audience , for example , the target audience , how would the audience respond and interpret the media.
Media contexts - this looks at the information surrounding the media and would help you gain more understanding of the piece , for example , what was going on in the country at the set time , the context is the backstory of the piece.
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Rimmel “Get The London Look”
One of Rimmels marketing campaigns was “Get The London Look” where a British model was featured in a series of adverts for Rimmel. They u...
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One of Rimmels marketing campaigns was “Get The London Look” where a British model was featured in a series of adverts for Rimmel. They u... -
To get an idea of general conventions in popular magazines I have compared XXL magazine with Q magazine , which are two completel...
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